We join the “Now That’s Significant” podcast to talk about evolving the market research sample space

The market research sample space is changing, and fast. The pandemic brought us even more challenges, putting pressure on from a supply and demand standpoint, and shining a spotlight on some of the areas within market research sample that need to evolve. Our COO Jeremy Antoniuk joined Infotools’ new market research podcast, “Now That’s Significant”, to talk about the changing dynamics of market research data collection, including data quality, finding niche survey audiences and survey respondent engagement, and a model for a new approach. 

During the interview, Jeremy discusses how certain careless respondent behaviors and other types of survey fraud, are contributing to a drop in data quality. On the sample supply side, putting layered fraud mitigation techniques in place and taking an unbiased approach procuring sample from quality sources are just a couple of the things that can help boost data quality. On the buyer side, a renewed focus on respondent engagement and satisfaction, better survey experiences and a shared goal - from both sides of the market research marketplace - to improve data quality from the ground up.

If we don’t start to make it a key focus across the market research industry, there is a lot at stake. After all, businesses are investing time and money in survey research to make important decisions - so they need high quality data (starting with high quality data collection processes) to ensure those decisions are the right ones. 

During the interview, Jeremy also talks about how some of these pervasive issues were the impetus behind the formation of Rep Data in the first place, and how we are raising the bar when it comes to data quality and transforming the approach to market research sample. He touches on some best practices for data collection companies, including doing things like: democratizing sample aggregation knowledge and best practices; partnering with researchers to combine best practices (their research expertise with practical research fieldwork expertise); improving sample quality through rigorous methodologies; and streamlining the sample procurement and fulfillment process.

He also talked more about the data collection company’s role as a “market maker”, something he covered in-depth in a recent article for the Insights Association. Basically, this encompasses the idea of unbiased sourcing, rigorous quality control, adding value at scale, and mutual value to both buyer and supplier.

Want to check out the whole episode? You can listen or view on your favorite market research podcast platform. 

How can we help you evolve your approach to market research sample? Request a quote today.